Players first
If it isn't fun, it doesn't ship. Every build is play-tested in-house before a brand ever sees it.
About Maziminds
A small studio making branded games that players want to play — and brands can measure.
Our Story
Why we build branded games
Maziminds started as a small group of devs just trying to make games. We soon realized that our real interest — and our strength — was branded games: helping brands reach their audience through play.
Today that means a small, senior team with a few of our own published titles — focused on helping brands deliver great experiences to their audience.
Working both sides keeps us honest. Client projects hold us to real deadlines and real business goals; our own titles hold us to the harder test — whether anyone actually wants to keep playing once the novelty wears off. Neither side lets us settle for a game that only looks good in a pitch deck.
- Branded games
- Advergames
- Our own titles
WHAT WE BUILD
Three ways a brand shows up in play
Whichever format fits, the same in-house team designs it, builds it and ships it — there's no third party in the middle.
Branded Games
A game world built from your brand — something people choose to play, and come back to, long after the campaign window closes.
Learn more →Advergames
A short, self-contained game made to be shared — one session, one clear action, easy to drop into a launch.
Learn more →Gamification
Points, streaks, quizzes and rewards layered onto the product you already have — so returning feels worth it.
Learn more → What We Stand For
What we care about
Measurable by design
Dwell, completion, leads — we instrument every game so marketing can prove the ROI it drives.
Small team, senior hands
No account layers or hand-offs. The people who scope your game are the same ones who build it.
We ship our own — and learn
We publish our own titles too — so we sweat retention and polish, then bring what we learn to yours.
HOW WE WORK
From brief to launch in four steps
One team, one timeline — from first call to a live game you can measure.
01
Discovery
We learn your goals, audience and KPIs, then map the right game mechanic.
02
Design
Concept, art direction and playable loop — signed off before a line of code.
03
Build
We build and QA across web, mobile and social — production-grade, not a prototype.
04
Launch & measure
Go live, track plays and conversions, and iterate on the data.
The Studio
A small studio, built like a real one
We listen closely, map every requirement in detail, and keep you in the loop at every step: the clear communication and attention to detail is what we value most. the people who scope your game are the same ones who design, build, and ship it.
Our Mascot
Komi is always in the room
Komi is the face of Maziminds — the curious little explorer you'll meet across our games, our site, and everything we ship. It's our digital presence: one personality that carries the studio everywhere.
Behind the friendly face is the way we actually work — genuinely curious about your brand, obsessive about the details, and never satisfied until the game is fun. If a build doesn't make Komi grin, it isn't done.
Everthing a great game needs — under one roof
Engineering
Gameplay, tooling, and web — built to a production standard, not a throwaway prototype.
Game Design
Loops, balance, and pacing tuned so the game is fun before a brand ever sees it.
Art & Animation
Characters, mascots, and motion that carry a brand without ever looking like an ad.
Production
Scope, instrumentation, and delivery — launches that land on time and prove their ROI.
FAQ
Questions about the studio
- What is Maziminds?
- Maziminds is a game studio that builds branded games, advergames and gamification for brands — and publishes a few titles of its own. We work remotely and take a project from the first conversation through design, build and launch without handing it to anyone else.
- Who founded Maziminds?
- Maziminds was founded and is led by Asif Patel, who still works as lead engineer on the projects we take on. If you talk to us about a game, you're talking to the person who will build it.
- What kind of games has Maziminds built?
- We've built browser and mobile games across all three formats — short shareable advergames, full branded game worlds, and reward and quiz mechanics layered onto existing products — alongside our own published titles. You can play a few of them on our site and read how the client projects came together in our work section.
- How big is the team?
- Small and senior, on purpose. Engineering, game design, art and animation, and production all sit in-house, and the people who scope your game are the same ones who design, build and ship it. Nothing gets thrown over a wall to an account layer.
- How is Maziminds different from an ad agency?
- An agency will sell you a game and then subcontract someone to build it. We are the people who build it. That means we can tell you on the first call what's actually achievable in your budget and timeline, and you don't pay a margin for the introduction.
- How do you communicate during a project?
- We map the requirements in detail before we start, then build in milestones — and at every milestone you get a playable build, not a status update. Your feedback goes into the next iteration. We reply within a day, weekends included.
Want a team like this on your next launch?
Tell us the brand and the goal — we'll come back with a plan.