Branded games, advergames & gamification

Three ways we turn play into measurable growth. Pick the model that fits your campaign — we handle design, build and launch end to end.

HOW TO CHOOSE

One studio, three ways to make people play

Most brands come to us with attention they've already paid for and no idea what to do with it once it lands. A banner gets scrolled past. A landing page gets read once. A game gets played — and then played again, and sent to a friend.

The three services on this page are the same craft pointed at three different problems. An advergame is a short, shareable game built around one campaign or launch — it exists to spread and convert while the campaign is live. A branded game is a bigger world that lives on your channels long after the campaign ends, built for people who come back. Gamification is for a product you already have: the mechanics — levels, streaks, quizzes, rewards — go inside it to make the thing people already use worth returning to.

Whichever one fits, the work is the same end to end: we map the requirement, design the loop, build it, ship it, and stay on it after launch. You get one team and one timeline — not a brief handed off to three vendors.

Branded Games

Custom games built around your brand world — deep, repeatable engagement that lives on your own channels and earns real time-on-brand. Ideal when you want a flagship experience, not a throwaway.

Formats: Web · Mobile · Social

View Branded Games →

Advergames

Short, shareable game campaigns engineered to spread and convert in a single session — built to drop into ads, landing pages and social. Ideal for launches, promos and seasonal pushes.

Formats: Leaderboards · Seasonal · AR

View Advergames →

Gamification

Loyalty, quizzes and reward mechanics that keep users coming back — points, streaks and tiers wired into your product or campaign. Ideal for retention, sign-ups and repeat engagement.

Formats: Loyalty · Quizzes · Rewards

View Gamification →
WHAT EVERY PROJECT INCLUDES

The same standard, whichever format you pick

Scoped before we build

We map the requirement in detail and come back with a fixed quote and a dated plan — no open-ended clock.

Milestone builds

Work is split into milestones, and each one ends in a build you can actually play. Your feedback goes into the next one.

Built to ship, not to demo

Production-grade across web, mobile and social — tested on real devices, not just a prototype that looks good in a call.

Support after launch

We stay on it once it's live: bug fixes and minor content updates. New features get scoped and quoted as their own work.

HOW WE WORK

From brief to launch in four steps

One team, one timeline — from first call to a live game you can measure.

01

Discovery

We learn your goals, audience and KPIs, then map the right game mechanic.

02

Design

Concept, art direction and playable loop — signed off before a line of code.

03

Build

We build and QA across web, mobile and social — production-grade, not a prototype.

04

Launch & measure

Go live, track plays and conversions, and iterate on the data.

FAQ

Choosing a format — your questions, answered

What's the difference between a branded game and an advergame?
A branded game is a longer-lived custom game built around your brand world for deep, repeat engagement on your own channels. An advergame is a short, shareable game built for a single campaign or promo — designed to spread and convert in one session. Gamification adds game mechanics like points, quizzes, and rewards to a product you already have.
How much does a branded game cost?
Advergames start from $2,500, gamification from $3,500, and branded games from $8,000. Where a project lands above that depends on how deep the gameplay goes, how much custom art it needs, how many platforms it ships to, and whether it plugs into logins, rewards or a CRM. Tell us the goal and we come back with a fixed quote.
How long does it take to build?
An advergame typically ships in 3–5 weeks, gamification in 4–8 weeks depending on how deep the integration goes, and a branded game in 8–14 weeks. Whichever it is, we agree the timeline before we start and every milestone has a date on it.
Which format is right for my campaign?
Choose an advergame for a short promo or launch push, a branded game for lasting engagement on your own channels, and gamification to lift retention inside an existing product. Not sure? Tell us the goal and we'll recommend the fit.
What platforms can you build for?
Browser and web — including a game embedded straight into your own site — plus mobile and social. We pick the platform around where your audience already is and how fast the game has to load, and we say so up front if a format is going to fight the platform you have in mind.
Do you handle the art, or do we supply it?
Either works. We can design the art direction and produce the artwork ourselves, or build to your brand guidelines and existing assets if you already have them. Custom art is one of the things that moves the quote, so we settle it during scoping rather than halfway through the build.
How do we know it's on track before launch?
Because you play it. The build is split into milestones and each one ends in a playable demo, not a status report — so you see the game get better week by week instead of waiting for a reveal at the end. Your feedback on each demo goes into the next milestone.
What happens after the game is live?
We stay on it. That covers bug fixes and minor content updates once the game is out. If you want new features or a new season of content, we scope and quote that as its own piece of work.
We don't have a game concept yet — can you still help?
Yes, and that's the usual starting point. Most clients arrive with a goal — a launch to support, a product people forget to open — not a game design. We take the goal, the audience and the budget, and come back with the mechanic and format we'd bet on before anything gets built.

Ready to turn your campaign into play?

Tell us the brand and the goal — we'll build and ship the game.

Let's talk →