- What's the difference between a branded game and an advergame?
- A branded game is a longer-lived custom game built around your brand world for deep, repeat engagement on your own channels. An advergame is a short, shareable game built for a single campaign or promo — designed to spread and convert in one session. Gamification adds game mechanics like points, quizzes, and rewards to a product you already have.
- How much does a branded game cost?
- Advergames start from $2,500, gamification from $3,500, and branded games from $8,000. Where a project lands above that depends on how deep the gameplay goes, how much custom art it needs, how many platforms it ships to, and whether it plugs into logins, rewards or a CRM. Tell us the goal and we come back with a fixed quote.
- How long does it take to build?
- An advergame typically ships in 3–5 weeks, gamification in 4–8 weeks depending on how deep the integration goes, and a branded game in 8–14 weeks. Whichever it is, we agree the timeline before we start and every milestone has a date on it.
- Which format is right for my campaign?
- Choose an advergame for a short promo or launch push, a branded game for lasting engagement on your own channels, and gamification to lift retention inside an existing product. Not sure? Tell us the goal and we'll recommend the fit.
- What platforms can you build for?
- Browser and web — including a game embedded straight into your own site — plus mobile and social. We pick the platform around where your audience already is and how fast the game has to load, and we say so up front if a format is going to fight the platform you have in mind.
- Do you handle the art, or do we supply it?
- Either works. We can design the art direction and produce the artwork ourselves, or build to your brand guidelines and existing assets if you already have them. Custom art is one of the things that moves the quote, so we settle it during scoping rather than halfway through the build.
- How do we know it's on track before launch?
- Because you play it. The build is split into milestones and each one ends in a playable demo, not a status report — so you see the game get better week by week instead of waiting for a reveal at the end. Your feedback on each demo goes into the next milestone.
- What happens after the game is live?
- We stay on it. That covers bug fixes and minor content updates once the game is out. If you want new features or a new season of content, we scope and quote that as its own piece of work.
- We don't have a game concept yet — can you still help?
- Yes, and that's the usual starting point. Most clients arrive with a goal — a launch to support, a product people forget to open — not a game design. We take the goal, the audience and the budget, and come back with the mechanic and format we'd bet on before anything gets built.